Come&Stay has major tactical and strategic competitive advantages.
1) Come&Stay is an email and mobile advertising network with an overall total 210 million opt-in permission based email addresses.
Created in 2000 in France, Come&Stay is the leader in email and mobile advertising. It is a global company with offices in 13 countries across North America, Europe and Asia. Having access to such an extensive network allows advertisers to create both national and international campaigns; thereby making Come&Stay a major player in global marketing.
2) Sector-based control with annual sourcing contracts, exclusivity clauses and undertakings regarding results.
Come&Stay has developed several exclusive and highly efficient marketing programs.
In France, 90% of email addresses marketed to in the car sector and 80% of email addresses marketed to via property websites are marketed to by Come&Stay. Contracts with major sites contain clauses of undertaking regarding results which are systematically surpassed by Come&Stay, thanks to its dominant position in the sector.
Any competitor wishing to win these contracts, even though they have very few advertisers in these sectors due to Come&Stay’s dominant position therein, would have to take a definite financial risk.
3) A high level of customer and business partner loyalty
Come&Stay markets high-involvement products for its advertisers and partners, products of high technological value, with a high ROI. In order to optimize the yield on the products, they are closely linked with their advertisers’ and partners’ databases and IT systems: for example, they host their customer and/or partner databases, provide webservices between the site and Come&Stay’s tools and sets up form-transfer flow between the customer and/or partner’s extranet and Come&Stay.
4) A laboratory for the development of cutting-edge User Centric technology.
Managed by an École Polytechnique graduate, the laboratory employs among others one of the top 200 mathematicians in the world specialized in artificial intelligence, coming from the CNRS (National Centre of Scientific Research) – Laboratoire de Mathématiques de la rue d’Ulm as well as the internationally renowned MTA (Mail Transfert Agents) specialist. The dynamic targeting and database structuring algorithms were designed to perform a very high-volume data targeting operation in a few tenths of a second without the need for costly material resources. The range of tools developed is natively multilingual and therefore includes international campaigns. They were developed in the Come&Stay laboratory and were awarded, after the study by OSEO Anvar, an innovative business certification in 2004.
5) Come&Stay is the only company within the Direct Marketing industry that is able to offer worldwide coverage to its clients.
With offices in 13 countries, Come&Stay offers the largest reach of any email or mobile marketing company. Because of its presence in the major global markets, Come&Stay is able to develop multi-national email and mobile campaigns.
This presents a huge advantage to customers with a centralised web marketing management.
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