The Come&Stay Group encompasses complementary activities: Come&Stay Agency, Come&Stay Conso, Social Mix Media. The Group operates in Spain, Poland and Nordic countries (via its franchise in particular).
The competitive, tactical and strategic advantages are considerable:
1) Come&Stay, a group specialised in the knowledge of online consumers
Established in 2000, the Group has more than 10 years experience in Digital Relationship Management, offering national and international advertisers the chance to contact their consumers. The goal of Come&Stay is to deliver high-performance campaigns to its customers, either to support acquisition or loyalty strategies online. The Group also helps its customers in their branding strategies and has an agency called Social Mix Media specialised in social media marketing.
2) A large pool of loyal customers and partners
The average budget of the best customers has continued to increase over the past years. The fact that Come&Stay attaches great importance to consumer needs while ensuring high-performance and innovative campaigns appeals to customers and partners. Today, for example, Come&Stay is recognised as the automobile industry’s preferred partner. It accompanies 19 of the 25 automobile brands operating in France through its CarDirect® program which allows them to contact potential vehicle buyers on a “just-in-time” basis.
3) An economic model based on sustainability via annual sourcing and customer commitment contracts
Thanks to its shared databases, the Come&Stay Group covers one out of two French internet users and tens of millions of European internet users. At the same time, in 2010, the Group started to move away from a purchase order invoicing model and entered into (multi-) year contractual relations, thus making it less dependent on economic fluctuations.
4) A development lab, creating new tendencies, based on User Centric technology
The dynamic targeting and database structuring algorithms were designed to perform a very high-volume data targeting operation in a few tenths of a second without the need for costly material resources. The range of tools developed is natively multilingual and therefore includes international campaigns. The tools developed by the Come&Stay laboratory are regularly awarded OSEO Anvar innovative business certification (in 2004, 2007 and 2011). Investing in research & development has become one of Come&Stay’s cornerstones. It allocates capital to high-potential initiatives that may lead to a higher capital-intensive value in the long term.
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