Come&Stay has major tactical and strategic competitive advantages.
1) Come&Stay is an email and mobile advertising network with an overall total 210 million opt-in permission based email addresses.
Created in 2000 in France, Come&Stay is the leader in email and mobile advertising. It is a global company with offices in 12 countries across North America, Europe and Asia. Having access to such an extensive network allows advertisers to create both national and international campaigns; thereby making Come&Stay a major player in global marketing.
2) Sector-based control with annual sourcing contracts, exclusivity clauses and undertakings regarding results.
Come&Stay has developed several exclusive and highly efficient marketing programs.
In France, 90% of email addresses marketed to in the car sector and 80% of email addresses marketed to via property websites are marketed to by Come&Stay. Contracts with major sites contain clauses of undertaking regarding results which are systematically surpassed by Come&Stay, thanks to its dominant position in the sector.
Any competitor wishing to win these contracts, even though they have very few advertisers in these sectors due to Come&Stay’s dominant position therein, would have to take a definite financial risk.
3) A high level of customer and business partner loyalty
Come&Stay markets high-involvement products for its advertisers and partners, products of high technological value, with a high ROI. In order to optimize the yield on the products, they are closely linked with their advertisers’ and partners’ databases and IT systems: for example, they host their customer and/or partner databases, provide webservices between the site and Come&Stay’s tools and sets up form-transfer flow between the customer and/or partner’s extranet and Come&Stay.
4) A laboratory for the development of cutting-edge technology.
Managed by Hatime Araki, a 35 year-old École Polytechnique graduate and Go champion, the Come&Stay product development laboratory uses the latest development technologies like Ajaz and .Net. The dynamic targeting and database structuring algorithms were designed to perform a very high-volume data targeting operation in a few tenths of a second without the need for costly material resources. The range of tools developed is natively multilingual and therefore includes international campaigns. They were developed in the Come&Stay laboratory and were awarded, after the study by OSEO Anvar, an innovative business certification in 2004.
5) Come&Stay is the only company within the Direct Marketing industry that is able to offer worldwide coverage to its clients.
With offices in 12 countries, Come&Stay offers the largest reach of any email or mobile marketing company. Because of its presence in the major global markets, Come&Stay is able to develop multi-national email and mobile campaigns.
This presents a huge advantage to customers with a centralised web marketing management.
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